The Plastic Surgery Foundation
Log In Donate Now

Breast Reconstruction Awareness Campaign

The Breast Reconstruction Awareness Campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF), and financially supported through corporations, institutions, private practices and individuals.

Its intent is simple: Educate, engage and empower women to make the decision that is best for them following a diagnosis with breast cancer. That involves informing women, family members, caregivers and the media that the breast cancer loop remains open until a woman is informed of all her breast reconstruction options.

Breast Reconstruction Awareness Day is an awareness campaign designed to promote public education, patient care and research. It was first launched in 2011 in Canada and now occurs annually in October. This important initiative is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, corporate partners and breast cancer support groups. These organizations and breast cancer patients, along with their families and friends, raise their voices on Breast Reconstruction Awareness Day by coordinating media events, question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns and community events.

The campaign is multi-faceted and includes broad-reaching communication efforts to inform the public. Through national and local events, programming and a mix of traditional and new media efforts, millions of people have been informed of breast reconstruction options following mastectomy.

Contribute & Support

Join the Breast Reconstruction Awareness Campaign today! All contributions support The Breast Reconstruction Awareness Fund to help fund research efforts and charity care, as well as underwrite the costs of the campaign. That includes national and local media and advertising efforts and providing public and media relations assistance to affiliate organizations establishing grassroots events throughout the country.

Become a BRA Campaign Corporate Sponsor

Join us as a sponsor! Sponsors will receive recognition on the Breast Reconstruction Awareness Day materials, ASPS and The PSF websites, and through press outreach and social media channels. All levels of support are welcome, including commercial support sponsorships, grants and in-kind contributions that will help support the charity care of women seeking breast reconstruction.

Please contact Erin Finnigan for more information at (847) 228-6319 or

Donate Now!

Individual contributions: The Breast Reconstruction Awareness Fund is grateful for the support of individual donors. There are a variety of ways you can contribute:

Donate Online

By Check:
The Plastic Surgery Foundation
P.O. Box 734964
Chicago, IL 60673-4964