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Breast Reconstruction Awareness Campaign

The Breast Reconstruction Awareness campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF), and financially supported through corporations, institutions, private practices and individuals.

Its intent is simple: Educate, engage and empower women to make the decision that is best for them following a diagnosis with breast cancer. That involves informing women, family members, caregivers and the media that the breast cancer loop remains open until a woman is informed of breast reconstruction options.

The campaign is multi-faceted and includes broad-reaching communication efforts to inform the public. Through national and local events, programming and a mix of traditional and new media efforts, millions of people have been informed of breast reconstruction options following mastectomy.

While breast reconstruction has long been a public awareness initiative of ASPS and The PSF, in 2012, the effort solidified in an ongoing campaign. For eight great years, we have celebrated BRA Day with the support of great sponsors and the partnership of plastic surgery offices who create amazing educational and empowering events on the third Wednesday in October. Last year, more than 311 affiliates, participated in raising awareness around the globe.

Contribute & Support

Join the Breast Reconstruction Awareness Campaign today! All contributions support The Breast Reconstruction Awareness Fund to help fund research efforts and charity care, as well as underwrite the costs of the campaign. That includes national and local media and advertising efforts and providing public and media relations assistance to affiliate organizations establishing grassroots events throughout the country.

Join us as a sponsor! Corporate, institutional and private practices: Sponsors will receive recognition on the Breast Reconstruction Awareness Day materials, ASPS and The PSF websites, and through press outreach and social media channels. All levels of support are welcome, including commercial support sponsorships, grants and in-kind contributions that will help support the charity care of women seeking breast reconstruction.

Please contact Renée Robbins for more information at (847) 228-3362 or

How To Donate

Individual contributions: The Breast Reconstruction Awareness Fund is grateful for the support of individual donors. There are a variety of ways you can contribute:

Donate Online

By Check:
The Plastic Surgery Foundation
P.O. Box 734964
Chicago, IL 60673-4964

By Wire Transfer: Please call The PSF Development Office at (847) 228-9900.

Groups and Organizations: Get involved! Organizations joining the Breast Reconstruction Awareness Day effort will receive a marketing tool kit. If funds are raised, we encourage organizations to contribute 80% of the funds to a local organization dedicated to the mission of the campaign and to contribute the remaining 20 percent is contributed to The PSF's Breast Reconstruction Awareness fund.