The Plastic Surgery Foundation
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Becoming a Breast Reconstruction Awareness Day affiliate demonstrates your interest and desire to educate others about breast reconstruction and women's health. Host an event or advertising campaign within your practice or throughout your community to confirm the importance plastic surgeons play during a woman's breast cancer journey. All participation goes a long way!

Become an Affiliate

Breast Reconstruction Awareness Day USA will take place on Wednesday, October 19, 2022.

2022 BRA Day Events

There is no fee to participate and there is a free Starter Guide to help you plan your Breast Reconstruction Awareness Day activities.

2022 BRA Day Starter Guide

Breast Reconstruction is a personal choice, but all women deserve to know their options. Let's unite and close the loop on breast cancer today.

Thank you for being an advocate and serving as an educator about breast reconstruction options and insurance coverage for this procedure. Raising awareness would not be possible without you!

Event Ideas and Resources

After completing the affiliate form, you will receive a free Marketing PR Toolkit to assist in marketing your event. The Marketing Toolkit includes:

  • Messaging, Facts and Figures
  • Press Release Template
  • Customizable PDF Promotional Flyer
  • Local Government Proclamation Template
  • Patient Letter Template
  • Social Media Messaging Examples
  • And More!

Event Ideas

  • Educational Seminar: Organize a presentation by plastic surgeons, breast surgeons, nurse specialists and other medical professionals on topics such as breast reconstruction options, timing for surgery, latest advances, etc.
  • Art Contest and Raffle: Ask breast cancer survivors to design a bra and auction them off.
  • Spa Day: Ask a local salon to support a day of spa services for breast cancer patients' services for breast cancer patients.
  • Question and Answer Panel: Invite plastic surgeons, breast cancer survivors, patients who have undergone mastectomy and breast reconstruction to be part of a panel where members of the community can freely ask questions and breast reconstruction.
  • "Show and Tell" Intimate Event: Approach smaller breast cancer support groups to host a breast cancer survivor who has undergone mastectomy and breast reconstruction to speak to the group, and if comfortable, show the women what reconstruction looks like.
  • Advertising Campaign: Develop a poster or signage with a message, images, statistics, etc. Have the image posted on the sides of a bus, in store windows, etc.
  • Patient Appreciation Lunch: Host a fundraising or complimentary lunch to honor your breast reconstruction patients. Invite their friends, family and supporters.

For questions or more information, please contact Erin Finnigan at (847) 228-6319 or email